Ensure that you are getting the quantity and quality of traffic you desire to your site. Let WebCodeFusion professionally evaluate your site. There is no charge. WebCodeFusion will guarantee an increase in the quantity of quality users who visit your site.
Search engine optimization is the art of placing your website in the first few pages of a search engine for a strategically defined set of keywords. Search engine optimization leads to an increase in targeted traffic to your internet property thus resulting in more leads and sales.
WebCodeFusion's Search Engine Optimization services include:
- keyword research
- copy writing
- website modifications
- submission to search engines
- development & management of paid search engine campaigns
WebCodeFusion's standard practice is to design its client's web sites for search engine optimization. WebCodeFusion also offers search engine optimization as a stand-alone service.
Search engines display different kinds of listings in the search engine results pages, including: pay per click advertisements, paid inclusion listings, and organic search results. Search engine optimization is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. Search engine optimization strategies may increase both the number and quality of visitors.
A quality visitor is one who takes the conversion action intended by the web site operator, such as making a purchase or requesting further information.
For competitive, high-volume search terms, the cost of pay per click advertising can be substantial. Ranking well in the organic search results can provide the same targeted traffic at a potentially significant savings. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.
Not all sites have identical goals for search optimization. Some sites seek any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a cost per impression revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy.
Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, resulting in more sales. Search engine optimization can be very effective when used as part of a smart niche marketing strategy.
Contact us today to see how WebCodeFusion can partner with you to deliver your targeted audience to your website.